JAMES
NWOBU

Marketing Director 

Apparel Designer

Cultural Storyteller

Everyday Athlete

Personal Coach

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    My Favorite Activewear

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    the greatest source of creativity is in your story / the greatest source of creativity is in your story

    About

    With a career that spans marketing strategy, apparel design, and brand development, James brings the kind of thinking that makes brands move. 

    He's built campaigns from the ground up, designed clothing that carries culture, and led creative teams with the quiet confidence of someone who's played the long game.

    When he's not in the boardroom or the studio, you'll find him in the gym because the same competitive edge that makes him an everyday athlete is the one that makes his work impossible to ignore.

    About James • About James •

    Approach

    I was 8 years old when I started running. Not from anything — toward something. That's always been the difference. Sports taught me discipline before I knew the word for it, and creativity gave me somewhere to put it. 

    By the time I found my way into marketing and design, I realized I'd been doing the same thing my whole life: studying how things move, what makes people lean in, and how to make something that actually lasts.

    That instinct is what I bring to every brand I work with.  I know how to spot what's missing, build what's needed, and position a brand to move with the kind of confidence that can't be faked.Twenty years in, I'm still chasing something. Now I help  brands chase it, too.

    Services

    Brand Strategy & Marketing Direction

    From campaign concepting to full brand positioning, I help businesses find their edge and communicate it with intention.

    Apparel Design & Creative Direction

    End-to-end design for brands that want clothing with culture built in — not bolted on.

    Speaking & Consulting

    Whether it's a keynote, a workshop, or a working session with your team, I bring the kind of perspective that only comes from living at the intersection of sport, style, and strategy.

    The Primer

    The Primer

    Atlanta, GA

    Lives In

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    Hennessy, Neat

    Ask Me About

    Responsible AI

    Currently Reading

    The Art of War

    Secret Talent

    36-inch Vertical

    Take My Money

    Essentials Athleisure

    Favorite Place

    London

    In My Spare Time

    Learning to Code

    On Repeat

    Acquired Podcast

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    The Rule Book

    01. Show up, then get ready.

    02. Know the history or don't touch the culture.

    03. A brand without a point of view is just noise.

    04. The Cowboys were never America's Team.

    05. If it doesn't move people, start over.

    06. Discipline is the most creative thing you can practice.

    07. Jordan. Not LeBron. Jordan. We're done here.

    08. Everybody looks better in all black.

    09. A fresh pair of shoes fixes more than therapy. (Get therapy too.)

    10. You were made with a story to tell.

    About

    With a career that spans marketing strategy, apparel design, and brand development, David brings the kind of thinking that makes brands move. 

    By the time he found his way into marketing and design, he realized he' been doing the same thing his whole life: studying how things move, what makes people lean in, and how to make something that actually lasts.

    He's built campaigns from the ground up, designed clothing that carries culture, and led creative teams with the quiet confidence of someone who's always played the long game.

    When he's not in the boardroom or the studio, you'll find him on the field — because the same competitive edge that made him a lifelong athlete is the one that makes his work impossible to ignore.


    “James has an unbelievable eye and fantastic taste! He helped us get a handle on our brand story in one consulting session.”

    — Jen Olmstead, CEO, Tonic Site Shop

    “We hired David to help with a campaign. He ended up reshaping our brand voice entirely. Best thing that ever happened to our company.”

    — Dominique Charles, Creative Director, The Wren Collective

    “David has this ability to make everyone in the room feel like they've been heard — and then synthesize it into something brilliant.”

    — Tasha Monroe, VP of Marketing, Stridewell Athletics

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    RECENT WORK

    CREATIVE DIRECtiON & CAMPAIGN DESIGN

    Twee before they sold out locavore migas chillwave food truck keytar chicharrones drinking vinegar. 

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    Use code JAMES for 10% off.

    For brand and identity formation that will anchor you through this AI era, the business of building yourself, and training that hs value in both this life and the next— You've come to the right place.

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