Personal Coach
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Cultural Storyteller
Apparel Designer
Marketing Director
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the greatest source of creativity is in your story / the greatest source of creativity is in your story
He's built campaigns from the ground up, designed clothing that carries culture, and led creative teams with the quiet confidence of someone who's played the long game.
When he's not in the boardroom or the studio, you'll find him in the gym because the same competitive edge that makes him an everyday athlete is the one that makes his work impossible to ignore.
With a career that spans marketing strategy, apparel design, and brand development, James brings the kind of thinking that makes brands move.
About
By the time I found my way into marketing and design, I realized I'd been doing the same thing my whole life: studying how things move, what makes people lean in, and how to make something that actually lasts.
That instinct is what I bring to every brand I work with. I know how to spot what's missing, build what's needed, and position a brand to move with the kind of confidence that can't be faked.Twenty years in, I'm still chasing something. Now I help brands chase it, too.
I was 8 years old when I started running. Not from anything — toward something. That's always been the difference. Sports taught me discipline before I knew the word for it, and creativity gave me somewhere to put it.
Approach
Whether it's a keynote, a workshop, or a working session with your team, I bring the kind of perspective that only comes from living at the intersection of sport, style, and strategy.
Speaking & Consulting
End-to-end design for brands that want clothing with culture built in — not bolted on.
Apparel Design & Creative Direction
From campaign concepting to full brand positioning, I help businesses find their edge and communicate it with intention.
Brand Strategy & Marketing Direction
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The Primer
The Primer
10. You were made with a story to tell.
09. A fresh pair of shoes fixes more than therapy. (Get therapy too.)
08. Everybody looks better in all black.
07. Jordan. Not LeBron. Jordan. We're done here.
06. Discipline is the most creative thing you can practice.
05. If it doesn't move people, start over.
04. The Cowboys were never America's Team.
03. A brand without a point of view is just noise.
02. Know the history or don't touch the culture.
01. Show up, then get ready.
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The Primer
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Approach
About
By the time he found his way into marketing and design, he realized he' been doing the same thing his whole life: studying how things move, what makes people lean in, and how to make something that actually lasts.
He's built campaigns from the ground up, designed clothing that carries culture, and led creative teams with the quiet confidence of someone who's always played the long game.
When he's not in the boardroom or the studio, you'll find him on the field — because the same competitive edge that made him a lifelong athlete is the one that makes his work impossible to ignore.
With a career that spans marketing strategy, apparel design, and brand development, David brings the kind of thinking that makes brands move.
About
— Jen Olmstead, CEO, Tonic Site Shop
“James has an unbelievable eye and fantastic taste! He helped us get a handle on our brand story in one consulting session.”
— Dominique Charles, Creative Director, The Wren Collective
“We hired David to help with a campaign. He ended up reshaping our brand voice entirely. Best thing that ever happened to our company.”
— Tasha Monroe, VP of Marketing, Stridewell Athletics
“David has this ability to make everyone in the room feel like they've been heard — and then synthesize it into something brilliant.”
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